AJIO,a fashion and lifestyle brand, is Reliance Retail’s digital commerce initiative and is the ultimate fashion destination for styles that are handpicked, on trend and at prices that are the best you”ll find anywhere.
Back in 2016, Amazon and Flipkart were synonyms for e-commerce in India. In the fashion apparel segment, Myntra and Jabong, along with Flipkart, were the primary giants, and it looked like there was no room for another player. Then in April 2016, at the Lakme Fashion Week, Reliance – India’s most prominent corporate giant by revenue-announced its big foray into fashion e-commerce with AJIO. Most experts assumed the fashion e-commerce platform to be more of a trial into the industry, but Reliance had other ideas.
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