DVC FRAMEWORK OF AJIO

A fashion and lifestyle brand, AJIO is a digital commerce initiative of Reliance Retail and is the ultimate fashion destination for handpicked trendiest styles at the best prices anywhere. Celebrating fearlessness and uniqueness, Ajio is always with us. a fresh, current and accessible perspective on personal style. At the heart of it all, Ajio’s philosophy and initiatives point to one simple truth – inclusion and acceptance as the only ways to make our society a little more human. And just a little more stylish, whether by creating capsule collections that make it easy to put together great looks, launching exclusive international brands in one place, reviving India’s rich textile heritage with an Indie collection, or making great style easy to shop. through our own brand of AJIO. With advanced internet infrastructure built by JIO and strong physical retail business built by Reliance Retail, we are creating a distinctive e-commerce model in India through AJIO. This model enables seamless integration of online and offline models while providing the best customer experience, delivery services and payment system. The AJIO app is available for download from the Apple App Store and Google Play..


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