This is the logo I envisioned for the business model i created- Indie in India. When designing the logo I had the vision that the logo should point out to the customer what the brand actually stood for. The cooler shade of color used in the background to evoke a feeling of ease and trust with the brand and the minimal styled calligraphy was used to bring the modern flair and showcase brands target demographics , mainly young adults and older adults who are would be more inclined for the products the business offers. The bold font showcasing the brand name is expected to leave a brand identity in the minds of customers.
Not being from a from a design background, the skeletal form of the design was created using an logo designer tool and I designed the color shades, the contrast, dimensions using the Sketch tool in Mac environment.
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