DVC FRAMEWORK OF NYKAA

Nykaa is a leading online beauty and wellness destination offering a wide range of Indian and international brands. It has its own beauty collection called Nykaa Beauty and in March 2016 launched private label products in the bath and body care category. It also has two offline retail formats, one of which is ‘Nykaa On Trend’, a first-of-its-kind format that handles products based on their popularity.The site was first launched during Diwali in 2012 and was commercially available in 2013. In 2015, the company expanded online -from model to multi-channel model and started selling fashion products. Falguni Nayar is the founder, chief executive officer and chief executive officer and chief executive officer of our company. Your beauty, our passion” is the company’s motto..


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