Author: Athul Dev Poovappillil

  • LOGO for Indie in India

    This is the logo I envisioned for the business model i created- Indie in India. When designing the logo I had the vision that the logo should point out to the customer what the brand actually stood for. The cooler shade of color used in the background to evoke a feeling of ease and trust…

  • Digital Business Model for the business model proposition(business model project)- Indie in India

    Indie in India envisions as an Indian independent fashion apparel retailer that offers unique labels ,homegrown. Adding a twist with a bidding system to generate excitement among global fashion enthusiasts. Indian garments have gained recognition for their visually vibrant color schemes, intricately designed patterns, and meticulously crafted handwoven attire. Unfortunately, centuries of colonization led to…

  • SPOTIFY – redefining music through streaming

    Spotify is an online music streaming service, started in Sweden in June 2006. Spotify was among the earliest services to make the “freemium” business model popular. Users can pick a basic service with ads or upgrade to a premium plan. The premium plan gives unlimited music streaming and extra features like personalized playlists and curated…

  • GOAT

    GOAT is an e-commerce marketplace for reselling, high- fashion sneakers , luxury apparels and accessories, founded in 2015 at Los Angeles, California by Eddie Lu and Daishin Sugano. Since its inception GOAT has expanded its consumer count to 50 million members across 170 countries across US , UK, Central Europe and now to Asia (Japan,…