Author: Sanjay Paranthatta Valappil
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DVC FRAMEWORK
AJIO,a fashion and lifestyle brand, is Reliance Retail’s digital commerce initiative and is the ultimate fashion destination for styles that are handpicked, on trend and at prices that are the best you”ll find anywhere. Back in 2016, Amazon and Flipkart were synonyms for e-commerce in India. In the fashion apparel segment, Myntra and Jabong, along…
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NIKE
Nike, inc , is an American athletic apparel and footwear company, stands as one of the most globally recognised brands. Established in 1964 by Phil Knight and Bill Bowerman, his former track-and-field coach at the University of Oregon, it initially operated under the name Blue Ribbon Sports. The transition to Nike ,inc. occurred in 1971,…